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DIGITAL AD INSERTION VALIDATION
Ad Insertion
Digital ad insertion technology allows video service providers to offer advertisers market segmentation that broadcast networks cannot. Maximizing this advantage requires integrating a complex system of ad insertion technology into an existing network.
Today, an average of 1-2% of digital advertisements fail to air due to scheduling, insertion and other errors. As a result, monitoring and auditing capabilities are critical to successful ad selling. Sentry provides the most complete digital ad insertion monitoring solution by combining real-time monitoring and alerting with historical auditing across the entire channel line-up in all advertising zones.
Sentry delivers extensive data that improves digital ad insertion on any platform, allowing engineering teams to ensure proper function of insertion technology by identifying and correcting system errors should they occur. In addition, Sentry's ad insertion verification capability allows ad sales groups to guarantee higher levels of service resulting in greater revenue potential.
Using the web-based interface you can monitor digital ad insertion across your entire network. By strategically placing Sentry's in each of your ad zones, you can monitor and be alerted on all insertion opportunities network-wide, as well as issues that arise from problems.
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- Monitor local ads in real-time, simultaneously across hundreds of programs
- Detect and display SCTE-35 ad cue messages including calculation of pre-rolls and program in/out information and timing
- Validate the quality of the commercial
- Compare reports against actual schedules
- Historical reporting and auditing capability
- Minimize loss of advertising opportunities and increase customer satisfaction from advertisers
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